New Facebook App set to change the social shopping landscape?

SHOPCADE, an application that combines the elements of social networking and shopping has been launched on Facebook this week, allowing users to choose from 40 million products to put in a personalised social shop.

Whilst this first-of-its-kind application is clearly of benefit to brands that do not have an f-commerce presence, anyone who buys or sells an item through Shopcade earns cash commission so there is also an innovative incentive for consumers. 20,000 brands can be found within the interactive app, incorporating retailers such as Selfridges and Hamleys, which can be shared with friends and recommended to other users.

The findings of a survey commissioned by Shopcade, and run by YouGov, found that the purchases of 58 per cent of UK social media users (aged 18 to 54) are influenced by friends’ comments and interaction on social networks. It therefore appears that founder and CEO of Shopcade, Nathalie Gaveau, has yet again spotted a gap in the market. In 2001, Nathalie co-founded PriceMinister.com, a site that became one of the most successful e-commerce shopping sites in France, and was sold last year for 200 million Euros. 

She said: “Shopcade leverages the power of Facebook to the benefit of consumers and brands alike. It turns the ‘social network’ into the ‘social shopping network’ allowing 800 million socially-connected people to shop, share and be rewarded all in one place. Rather than brands dictating what people should buy, Shopcade empowers people to share products that actually matter with each other. Now the customers are in control.”

To celebrate its launch, Shopcade is running a ‘Wish and Win’ campaign, where users can click the W&W button on products they would like. £1,600 of wishes will be granted each week from now until December 25.

Shopcade is free and open to the public here

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