m-Wise Launches New Mobile Campaigns Analytics Suite

MOBILE content technology vendor, m-Wise has this week announced the commercial launch of its new mobile campaigns analytics suite.

The new mobile campaigns analytics suite is an online tool for obtaining business, marketing, campaign and financial analysis of mobile content services. The analytics suite is provided in addition to the extensive MOMA data warehouse and legacy reporting suite that consists of more than 70 report templates.

The mobile campaigns analytics suite enables fast and effective analysis of mobile content and services advertised by: TV, radio & Internet campaigns, ad words, newspaper ads and billboards, which allows extensive analysis of topics such as: conversion rates, billable vs. non-billable users, traffic sources, traffic channels web/WAP/SMS/MMS, traffic quantities, distinct users and subscribers analysis, revenues analysis, purchased content and product analysis, popular content analysis, and much more.

Asaf Lewin, m-Wise's Chief Technological Officer, said: "The mobile campaigns analytics suite has helped our customers maximize their revenues from advertisements by allowing them to easily understand which TV spots, Internet banners, ad words, web and WAP portals generate the most cost effective results to for their marketing budgets. This tool allows marketing managers to optimise the effectiveness of their campaigns and invest the marketing budget in a substantially more efficient manner."

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