Blaze Mobile and Tetherball offer “Revolutionary” mobile loyalty and payment solution

US-BASED Blaze Mobile and Tetherball, the mobile marketing applications service provider, have today announced that along with mobile rewards and coupons, they will enable consumers to pay for purchases using a mobile phone.

“The mobile coupon and rewards solution that Tetherball provides is a great catalyst for getting consumers into the store and the contactless payment solution that Blaze Mobile provides a simple and convenient way for customers to pay for their purchases. We are excited about this partnership with Tetherball and believe that this integrated solution delivers a seamless and pleasing consumer experience,” said Michelle Fisher, CEO of Blaze Mobile.

Loyalty members can receive offers from Tetherball on their mobile phone from retailers like Dairy Queen and others. To redeem the offer, the consumer simply holds their cell phone, with the Blaze Sticker on the back of the phone, near the POS device at the check out stand. Once the offer is validated in real-time, the consumer holds their cell phone near the POS device once again to pay for their purchase.

“We are thrilled that Blaze Mobile will include the Tetherball Rewards loyalty application on their platform,” said Scott Yancey, CEO, Tetherball. “Now consumers can participate in a mobile loyalty program and make payment with one mobile device.”

Comments:

Dave Philmore
Date: 15/12/2009 17:24:00

If anyone knows much about this payment proposition, I'd be interested to hear how it works. Payment by mobile linked to mobile marketing propositions, would seem to overcome the "recency" issues that marketers have traditionally faced.

Dave Philmore
Date: 15/12/2009 17:29:24

If anyone knows much about this payment proposition, I'd be interested to hear how it works. Payment by mobile linked to mobile marketing propositions, would seem to overcome the "recency" issues that marketers have traditionally faced.

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