Facebook is the social media platform of choice for SMEs
FACEBOOK is the most popular social media platform to promote business for small to medium enterprises (SMEs), with just over a quarter (26 per cent) using the popular social networking website.
LinkedIn and Twitter also proved popular for SMEs with 25 per cent and 21 per cent respectively. Video streaming site YouTube received 10 per cent of the vote. Though the adoption of social media is rapidly changing the way businesses promotes their company, over half of all SMEs (56 per cent) never use social media to promote their own business. Interestingly, there were regional differences in social media take-up – just 39 per cent of SMEs in the East of England never used social media for their business compared to 64 per cent of SMEs in Northern England.
The YouGov survey findings also reveal that the majority of SMEs (88 per cent) do not use a blog to promote their business. However, the 11 per cent of SMEs who use a blog endorse it with 80 per cent agreeing that blogging is successful in terms of using it to promote their business.
Though Facebook is the most popular social media website, the majority of SME decision makers whose company use social media to promote its business believe LinkedIn is in actual fact, the most successful site for doing so (28 per cent). Perhaps unsurprisingly, Twitter and Facebook closely followed with 25 per cent and 22 per cent respectively.
Amongst those SMEs who use social media, the most popular use is to promote products and services of offer (68 per cent) and promote the business’ brand (57 per cent). Just 21 per cent of SMEs use social media to promote discounts, promotional and special offers.
YouGov’s SME Omnibus surveys 500 senior business decision makers in small to medium business enterprises on a monthly basis.
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