Publicar and Intelligenx Release Local Search Mapping Application

PUBLICAR and Intelligenx have announced the production release of mapaspublicar.com, a new local search application where Publicar utilises the Local Search Platform from Intelligenx together with advanced mapping features and functionalities from Google API.

The new application incorporates 3,000 points of interest (e.g., museums, hospitals, schools) together with deep and rich information about businesses in Colombia, to offer consumers a unique content proposition. The new website performs exceptionally fast and lets users interact with Google Maps in order to find businesses and other points of interest in Colombia. The plan is to expand coverage of mapaspublicar.com to eight countries in Latin America.

"Intelligenx has been a great partner for Publicar." said Jorge Umana, Chief Information Officer at Publicar. "Their knowledge in the space and understanding of the latest and greatest opportunities in local search helped Publicar to make the right decisions and to have a smooth implementation. As a result, Publicar was able to deploy a world-class search and mapping application that is cutting edge and immediately popular among consumers.”

"We are pleased with the success at Publicar," said Paul Woods, Vice President of Product Development at Intelligenx. "We continue to leverage our hands-on experience working with directory publishers and local search providers around the world to help companies in Latin America to drive traffic and monetise usage.”

Intelligenx, formerly i411, provides advanced search and related technologies – specialising in search monetisation.

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